The world’s most instagrammable UNESCO World Heritage Sites

The Historic Centre of Rome is the most Instagrammable UNESCO World Heritage Site, a new study has found. The study, conducted by creative resources expert Design Bundles, selected the 145 most popular World Heritage Sites, and analysed how many times each place has been tagged in Instagram posts.

Rome, whose World Heritage Site also includes the Properties of the Holy See and the Papal Basilica San Paolo Fuori le Mura, came out in first place with a whopping 61,244,436 posts featuring the hashtags #Rome and/or #Roma. The historical centre of the city is home to world famous landmarks such as the Colosseum, the Trevi Fountain, the Pantheon, and the Roman Forum.

Second on the list is Rio de Janeiro, Brazil’s second-most populous city, with 45,039,569 posts. Rio’s most famous landmark is Christ the Redeemer, but the city has much more to offer like the Museum of Tomorrow and the Niteroi Contemporary Art Museum.

The third most Instagrammable UNESCO World Heritage Site is Venice and its Lagoon, the second of three Italian locations in the top 10, with 25,755,922 posts. Venice’s yearly average of 4.2 million tourists can enjoy landmarks such as St. Mark’s Square, the Grand Canal, and the Bridge of Sighs.

All the sites in the top 10 are cultural sites, which refers to historic buildings and town sites, important archaeological sites, and works of monumental sculpture or painting.

The most Instagrammable natural site in the list, the Yosemite National Park in the United States, ranks 15th, with 4,611,905 posts. Meanwhile the first mixed site, including both natural and man-made elements, is the Göreme National Park and the Rock Sites of Cappadocia in Turkey, which ranks 23rd with 3,009,297 posts.

Italy not only has three sites in the top 10, but with 58 sites is the country with the most UNESCO World Heritage Sites, followed by China with 56 and Germany with 51.

The 30 most Instagrammable World Heritage Sites

Name of the site

State

Category

No. of posts

1

Historic Centre of Rome

Italy

Cultural

61,244,436

2

Rio de Janeiro

Brazil

Cultural

45,039,569

3

Venice and its Lagoon

Italy

Cultural

25,755,922

4

Kiev

Ukraine

Cultural

21,914,502

5

Historic Centre of Florence

Italy

Cultural

21,516,815

6

Historic Centre of Prague

Czechia

Cultural

17,731,077

7

Budapest

Hungary

Cultural

14,665,910

8

Brasilia

Brazil

Cultural

13,277,931

9

Historic Centre of Saint Petersburg

Russia

Cultural

11,987,336

10

City of Quito

Ecuador

Cultural

9,854,551

11

Old and New Towns of Edinburgh

UK

Cultural

9,779,579

12

Historic Site of Lyon

France

Cultural

9,400,931

13

City of Verona

Italy

Cultural

5,661,681

14

Rabat

Morocco

Cultural

4,629,743

15

Yosemite National Park

USA

Natural

4,611,905

16

Grand Canyon National Park

USA

Natural

4,021,300

17

Old Havana and its Fortification System

Cuba

Cultural

4,017,138

18

Cultural Landscape of Bali

Indonesia

Cultural

3,985,530

19

Cathedral of Notre-Dame

France

Cultural

3,787,550

20

Works of Antoni Gaudí

Spain

Cultural

3,451,098

21

City of Luxembourg

Luxembourg

Cultural

3,450,869

22

Historic Centre of Salzburg

Austria

Cultural

3,195,863

23

Göreme National Park

Turkey

Mixed

3,009,297

24

Canadian Rocky Mountain Parks

Canada

Natural

2,996,880

25

Yellowstone National Park

USA

Natural

2,832,668

26

Antigua Guatemala

Guatemala

Cultural

2,765,980

27

Old City of Dubrovnik

Croatia

Cultural

2,637,398

28

Dorset and East Devon Coast

UK

Natural

2,629,228

29

The Dolomites

Italy

Natural

2,532,349

30

Swiss Alps Jungfrau-Aletsch

Switzerland

Natural

2,261,394


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Top 10 countries with the most World Heritage Sites

Country

Count

1

Italy

58

2

China

56

3

Germany

51

4

France

49

5

Spain

49

6

India

40

7

Mexico

35

8

United Kingdom

33

9

Russia

30

10

Iran

26

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